This is the concluding part of the 5-part series on Planning Your Website Structure “Is a professional copywriter necessary to build my website?” The short answer is no You don’t have to hire anyone who will know nothing close to what you know about your own business. To write the main content of your website, […]

This is the fourth part of the 5-part series on Planning Your Website Structure “How is growing a mailing list helpful to my business?” Do you need e-mail? In an age when we all connect on social media, email feels ancient. Yet, email is still a potent and profitable tool for business. Because it is

This is the third part of the 5-part series on Planning Your Website Structure “I want lots of images on my website… it should be visually striking!” Using visual language The visual language of your website comes from: Use of photographs How many photos do you need for impact? You will need about 5-15 illustrative

This is the second part of the 5-part series on Planning Your Website Structure “I’m a business owner, not a blogger. Do I really need a blog on my website?” Why have a blog on a small business website? It has to do with building authority in your industry. Over time, you and your business